In my work I am using a blend of research insights and design validation. I develop innovative solutions to complex problems, create products that truly resonate and improve lives.
☻ My approach
My design process
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My design process ☻
Seek to understand user needs and business objectives based on available information.
Gathering and validating requirements and specifications for the projects through, for example, stakeholder interviews or design sprints.
Conducting user research to identify user insights and address any pain points relevant to the project.
Ideation and brainstorming to generate initial drafts of IA and crucial flows.
Validating designs through research efforts and iterating based on the research actionable recommendations.
Ongoing conversation with developers and quality assurance during the design and development phases (as well as in earlier stages of the project).
How I can help?
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How I can help? ☻
UX Design
Serve as the user's voice in cross-functional discussions.
Improve user satisfaction and engagement by designing intuitive and user-friendly products.
Optimize user flows to increase conversion rates and boost user retention by eliminating usability barriers.
Boost accessibility and inclusivity by implementing design principles that cater to diverse user needs.
Validate designs through rigorous testing and user feedback, including user testing and guerrilla testing techniques.
Iterate based on feedback and present final solutions during design reviews.
UX Research
Provide valuable user insights to inform product or service development decisions.
Identify and prioritize user needs, pain points, and preferences to drive targeted improvements.
Validate assumptions and mitigate risks by testing prototypes and concepts with real users.
Uncover market opportunities and competitive advantages through thorough market and user research.
Strategy
Collaborate with multidisciplinary team members to actively define customer and business problems.
Formulate a strategic approach to design, aligning with business goals and user-centric principles..
Define a strategic roadmap that aligns design initiatives with broader organizational goals.
Continuously assess and refine the UX strategy based on evolving business needs and user requirements.
Skills
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Software
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Skills ☻ Software ☻
UX Design skills
Information Architecture, Interaction Design, Prototyping, Analytical Thinking, Continuous Learning, Collaboration, User Research, Cognitive psychology;
UX Artefacts
Sitemap, Prototyping, Wireframes, Flowchart, User flows, Usability Report, Storyboarding, Usability testing, Testing report and actionable recommendations, Rapid prototyping, Low-fidelity prototyping;
Research methods
User Interviews, Surveys, Usability tests, Card Sorting, A/B Testing, Diary Studies;
Research Artefacts
Research Plan, Research Brief, Interview Script, Research Findings Report, Personas, Journey Maps, Card sorting results, Usability testing analysis and results, Creating actionable recommendations;
UX Strategy Skills
Strategic Thinking, Stakeholder Management, Market Research, Alignment with Business Goals, Design Thinking;
UX Strategy Artefacts
Strategic Roadmap, Competitive Analysis, User Journey Mapping, Persona Development, Value Proposition Canvas;
UI Skills: Visual design, Responsive design, Design systems, Accessibility, App design;
Collaboration
Organizing workshops & Design Sprints, Self Starter, Facilitating design critique, mentoring skills;
Tools
Sketch, Figma, Illustrator, InVision, Photoshop, Zeplin, After Effects, Webflow, Jira, tools, and platforms helping conduct research;
Worked in Agile lifecycle, utilizing Scrum, creative agencies, start-ups etc.
Contact
☻
Contact ☻
If you're on the lookout for a designer to join forces with, reach out. ☻