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UX Design Home

Discover how our user-centered design, extensive research, and strategic insights can elevate your digital presence. Let's create user-friendly, conversion-optimized solutions together. Contact us today!

UX Design, Illustration

Lead User Experience Designer

Paulina Gołębiowska

Industrial design taught me to think about the whole object, not just how it looks. But how it's made, held, and lived with. I bring it to digital.

BCG ☻ EA ☻ Supercell ☻ NHS ☻ Consulting ☻ Startups ☻ Healthcare

 

What sets me apart

☻

What sets me apart ☻

 

✏ I am flexible

With current AI progress I am staying up to date and constantly experimenting with new workflows outside of Figma.

✏ I enjoy working close to dev

I think everyone is creative, whatever their job title. That's why I like being in the room with engineers, researchers and designers, figuring things out side by side.

 

✏ I make research matter

Finding the insight is only half the job. The rest is getting people to do something about it. I stand up for users, especially the ones who get brushed off.

✏ I care about teams

Watching designers grow into their roles is my favourite part of the job. I mentor in UX, research and strategy, and I always end up learning something about myself too.

 

She steers a team in the right direction, achieving results that wouldn't have been possible without her. She earned the nickname 'the user guardian.'


▶ Lara Gavina — Head of Strategy, North Kingdom

 

Gamification

I help create behavioral shifts and find product opportunities using the Octalysis Framework. I also teach design teams how to use it responsibly to get results. And it's not just for games — the same principles work across industries like healthcare and financial services.

 

Healthcare

I'm drawn to healthcare because of what good design can do there — better diagnosis, treatment, and health management for patients across different income levels. I especially enjoy working on medical hardware connected to digital solutions, since it's a natural bridge back to my background in industrial design.

 
 

Most recent

☻

Most recent ☻

 
 
 
 

Flavourit App. Discover the flavor,
uncork the discussion.

Lead UX Designer | Research | Strategy
Company: North Kingdom, Flavourit

 

Supercell Store

UX Design | Prototyping | User Testing
Client: Supercell, North Kingdom

UX Design

Need For Speed Unbound Release

UX Design
Company: North Kingdom, EA

 

Decentralized Data Ownership with Navigate | Web

Working alongside the Resn team, I designed UX for a Web3-focused experience that uses storytelling to illustrate how companies profit from utilizing user data and how users can take ownership of their data.

 
UX App Design

Booking flights, App Design IOS

Lead UX | Design System |
Company: Scott’s Cheap Flight, North Kingdom


User testing revealed patients prioritise continuity of care with the same GP and accept a 1-2 day wait for video appointments. Lack of continuity of care deterred interest in the service.

INSIGHT CONTEXT:

During the pandemic, the Online First Healthcare platform funded by NHS offered a service for patients to use video appointments during COVID-19, alleviating healthcare system pressure.

 
 
 
 

Risk Workshop: Clinical Safety


The Remote Risk Workshop is a collaborative virtual session focused on identifying and mitigating potential hazards within the product user journey. Dive into my approach.

 

Designing for impact: helping women with daily discomfort

Research | Strategy | UI/UX Design
Creation of mobile app “Unload” MVP

 
 
 
 
 

Word of mouth

☻

Word of mouth ☻

 

“Paulina helped stakeholders and team members alike understand underlying problems and visualize what success looks like.


▶ Tim Lukas Leinert, Ex-North Kingdom, Arctic Games

 
 
 

Work

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Work ☻

 
 

Navigate | Web Platform

UX Lead Designer


Supercell Store | Web Platform

UX Designer | User Testing


NHS Virtually Healthcare | Web

UX Researcher | User testing


Flavourit | App

Lead UX Designer | Strategy | Research


Tengai | AI Avatar Experience

UX Researcher | Strategist


Helldivers II | Arrowhead | Web

UX Designer

Coming Soon


Supercell Creators | Web Platform

UX Researcher


Need for Speed Unbound EA | Web

Web Platform | UX Designer


Rebel Riders | King | Landing Page

Community Research | UX Researcher, UX Designer


Audio Design Desk | Web | Software

UX Designer | UI Designer


Scott’s Cheap Flight | App

UX Designer


Nju Mobile | Orange Telecom

Website | UI Designer


 
 
 

Contact

☻

Contact ☻

 

If you're on the lookout for a designer to join forces with, reach out ☻

 
 
 

View all UX & Research

App | Websites | Software

View UI Work

Websites | Apps | Dashboards