about & approach

▶ Serve as the user's voice in cross-functional discussions.
▶ Improve user satisfaction and engagement by designing intuitive and user-friendly products.
▶ Optimize user flows to increase conversion rates and boost user retention by eliminating usability barriers.
▶ Boost accessibility and inclusivity by implementing design principles that cater to diverse user needs.
▶ Validate designs through rigorous testing and user feedback, including user testing and guerrilla testing techniques.
▶ Iterate based on feedback and present final solutions during design reviews.

▶ UX Design skills
 Information Architecture, Interaction Design, Prototyping, Analytical Thinking, Continuous Learning, Collaboration, User Research, Cognitive psychology, UX Startegy;

UX Artefacts
Sitemap, Prototyping, Wireframes, Flowchart, User flows, Usability Report, Storyboarding, Usability testing, Testing report and actionable recommendations, Rapid prototyping, Low and high-fidelity prototyping;

▶ Plan and conduct studies.
▶ Provide valuable user insights to inform product or service development decisions.
▶ Identify and prioritize user needs, pain points, and preferences to drive targeted improvements.
▶ Validate assumptions and mitigate risks by testing prototypes and concepts with real users.
▶ Uncover market opportunities and competitive advantages through thorough market and user research.

▶ Research methods: User Interviews, Surveys, Usability testings, Card Sorting, A/B Testing, Diary Studies;

Research ArtefactsResearch Plan, Research Brief, Interview Script, Research Findings Report, Personas, Journey Maps, Card sorting results, Usability testing analysis and results, Creating actionable recommendations;

▶ Define a strategic roadmap that aligns design initiatives with broader organizational goals.
▶ Collaborate with multidisciplinary team members to actively define customer and business problems.
▶ Formulate a strategic approach to design, aligning with business goals and user-centric principles.
▶ Continuously assess and refine the UX strategy based on evolving business needs and user requirements.

▶ UX Strategy Skills
Strategic Thinking, Stakeholder Management, Market Research, Alignment with Business Goals, Design Thinking;

UX Strategy Artefacts: 
Strategic Roadmap, Competitive Analysis, User Journey Mapping, Persona Development, Value Proposition Canvas;

▶ Design finalized UI Designs for different type of devices.
▶ Enhance user satisfaction and engagement by creating intuitive and visually appealing UI designs.
▶ Streamline user flows to improve conversion rates and encourage user retention by eliminating any UI obstacles or friction points.
▶ Foster accessibility and inclusivity by incorporating UI design principles that accommodate diverse user requirements and abilities.
▶ Validate UI Designs.

▶ Working closely with marketing/branding teams. In the past I designed many logotypes and graphic design material so I am glad to contribute to the discussion with my experience.

▶ Visual design/UI Design, Responsive design, Design systems, Accessibility, App design, Creative direction;


▶ In my various roles as a Senior UX Consultant, I contributed by leading and managing the design team, fostering creativity and collaboration to develop user-centered, innovative solutions. I take pride in mentoring designers and educating teams about user centricity and addressing gaps in processes, ensuring empathy and collaboration remain at the forefront.

▶ I develop and execute a design vision aligned with company goals and business objectives, aligning with relevant stakeholders to challenge the status quo and craft a design strategy that supports the roadmap and overall business objectives.

▶ Overseeing the UX design process, I ensure the delivery of user-centric and intuitive experiences. Facilitating workshops and design sprints is particularly rewarding for me, as they are pivotal in driving innovation and clearly communicating the vision and strategy to the teams I work with.

▶ Industrial Design.


▶ Self Starter
▶ Front-end development technologies such as HTML, CSS, JS, and agile methodology.
▶ Collaboration
Organizing workshops and Design Sprints.
▶ Facilitating design critique and mentoring.

▶ Tools: Sketch, Figma, Illustrator, InVision, Photoshop, Zeplin, After Effects, Webflow, Jira, Platforms and tools for conducting moderated and unmoderated research methods like Lookback;




I studied Industrial Design, where I learned to think about user needs, ergonomics, and how technology actually fits into a product someone holds. That's where the foundations came from — conceptualisation, prototyping, designing around the person rather than the feature.

Moving into digital didn't feel like a leap. The thinking carried straight over. At Submer, a Barcelona startup building immersion cooling systems for data centres, I got to work across both worlds at once — physical hardware and the digital product around it. That overlap is still the part I find most interesting.

In my career, I've had the privilege of collaborating with a diverse array of companies, ranging from industry giants like Orange, EA, NHS to mid-size agencies and small yet innovative startups utilizing Agile.

In gaming, I found ways to support female players and worked with large companies on accessibility — areas that are easy to overlook and worth fighting for. During the pandemic, I worked with the NHS on getting patients to use video appointments, which took real pressure off a system that was buckling. That one mattered. People who couldn't safely leave the house could still see a doctor.

That's the kind of work I want more of. I'm drawn to science, innovation, and what AI makes possible — design that makes someone's day a little less difficult.